Manoj has spent twenty years proving that the best ideas arrive first. At Ogilvy, he was proud to be part of Incredible India's Find What You Seek. For Sprite, he co-wrote a line India still quotes: Seedhi Baat, No Bakwaas. At Cheil, for Samsung South West Asia, he sent a generation back to school with five words: Show them how it's done. He started two global trends, #TalesOnTweet and The World's Largest "Public" Library, and chased neither. His latest campaign for Temple carries the same instinct. So does Carbon.Band: Nothing to look at. Everything to see. No committee wrote any of it. The gut did. The first thought stuck. The first thought spread. Love at first sight. There is no second draft.